• I need to sign the NDA first

Challenge

Hyped reached out to us to create a logo and key visual for a new project with the national television channel, a contest where casual gamers will compete to get to the final event, to face a team of Esports influencers.

Process

We developed the tagline "Climb to the Top", and used mountain elements on the key visual to illustrate the harsh path players will have to get to the top and be crowned as champions. The logo reflects the top of the ladder, to be crowned as champion, mantaining aspects of the mountain that can be used for support in animated assets.

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Other works